One network.
Every club.
Your marque.
Motrs is a federated network of regional automotive hubs. Clubs, builds, events, news - one pool of content with infinite views into it. Filter by marque, state, or club. Every club gets their own window. No CMS. No drag-and-drop. Just content, presented beautifully.
Not a website builder.
A content network.
Their content, not their website.
Club presidents don't log in and drag widgets. Nobody learns a new tool. The platform surfaces what each club is doing - members' cars, upcoming events, news - and presents it beautifully.
Every club gets their own window.
volvo-sa.motrs.au shows the SA Volvo world. mg-vic.motrs.au shows MG Victoria. Custom domains work via CNAME. Members never see motrs.au unless they want to.
Discovery is the product.
A new Volvo owner in Brisbane discovers the QLD club because they found a build on motrs.au. An event in Melbourne pulls interstate attendees because it showed up on the national feed. That's the product.
Local data, global brand.
Each region is its own instance. motrs.au for Australia. motrs.co.uk for the UK. Same codebase, same brand, separate databases. A build in Brisbane doesn't show up in Birmingham.
Discovery to club
in four steps.
Enter the network
Hit motrs.au. You see the national feed - latest builds, upcoming events from every club across Australia.
Filter your world
Select Make: Volvo. State: SA. The URL shifts to volvo-sa.motrs.au. The UI subtly skins to the club's identity. Same engine, different view.
Discover locally
See a "Run to Hahndorf" event. Add it to your calendar. You're now in the Volvo Club SA ecosystem without ever "leaving" the Motrs engine.
The network effect
Your build shows up on the national feed. A club in another state runs the same event format. The network compounds.
Regional instances.
Global brand.
motrs.au
The first instance. Australia-wide network of car clubs, builds, and events.
motrs.co.uk
Same codebase, same brand, separate database. Clubs are local. Advertisers buy local audiences.
motrs.co.nz
New Zealand instance. Prove the model in AU, spin up NZ with a different domain and different clubs.
Substack for car clubs.
Properly applied.
Writers don't build websites
Clubs don't build websites
They write. The platform handles everything
They do car stuff. The platform handles everything
Substack Reader aggregates all publications
motrs.au aggregates all clubs
Individual publications have their own identity
Individual clubs have their own subdomain
The network is the business
The network is the product
Built for clubs.
Open to everyone.
You're an enthusiast
No account needed. Just your story, your event, or your listing.
You're on a committee
We'll set up your club page with events and builds. Takes us a day. You don't install anything or attend a demo.
Bring your club to Motrs